With the conversion to Atlassian id on this site, many users (including myself ) no longer appeared with their full name. Instead, there user name shows up. And this cannot be fixed by editing your profile . I opened an Atlassian support ticket to get a resolution. Here are the steps given.
To change the full name and make it public the user must follow the steps below:
1. Log out of https://bobswift.atlassian.net
2. Log out of id.atlassian.com
3. Open https://bobswift.atlassian.net
4. Type the email and password
5. The option to choose between full name and username will appear
6. Choose full name, edit, and login